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	<title>Comments on: En vogue technologique</title>
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		<title>By: Myoiden RamrÃƒÆ’Ã‚Â©</title>
		<link>http://archives.estonbond.com/2007/01/en-vogue-technologique/#comment-12560</link>
		<dc:creator>Myoiden RamrÃƒÆ’Ã‚Â©</dc:creator>
		<pubDate>Sun, 23 Dec 2007 08:26:09 +0000</pubDate>
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		<description>Hey Bond - Eston Bond. (How many times you heard that?)

You made some really good points in that article. I feel that the iPod crazy is similiar to that of bigtime fashion brands such as Nike or Billabong. The consumer will pay so much more for the same thing (a t-shirt) just because of a word or logo printed on the front. If the shirt said &quot;Pike&quot; instead of &quot;Nike&quot; - it would instantly lose its appeal &quot;value&quot;. Same with the iPod. You&#039;re paying for the device AND the little apple.

ramrÃƒÆ’Ã‚Â©</description>
		<content:encoded><![CDATA[<p>Hey Bond &#8211; Eston Bond. (How many times you heard that?)</p>
<p>You made some really good points in that article. I feel that the iPod crazy is similiar to that of bigtime fashion brands such as Nike or Billabong. The consumer will pay so much more for the same thing (a t-shirt) just because of a word or logo printed on the front. If the shirt said &#8220;Pike&#8221; instead of &#8220;Nike&#8221; &#8211; it would instantly lose its appeal &#8220;value&#8221;. Same with the iPod. You&#8217;re paying for the device AND the little apple.</p>
<p>ramrÃƒÆ’Ã‚Â©</p>
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